Our clarity of purpose drives us and defines the way we work - underpinned by five brand pillars: people, insight, influence, impact, and innovation.

About us

Purple is Western Australia’s leading communications consultancy, and one of the largest and most respected in Australia. Our purpose is to help our clients start and shape the conversations that matter to them.

Chief Executive Officer
Reconciliation Australia

Managing Director
and Chair of Purple’s Reconciliation Working Group

Cannings Purple Non-Executive Chair

As a team of communications professionals, Purple is committed to work with our stakeholders to progress the all-important conversation of reconciliation, and to take positive actions towards a reconciled society.

A message from our leaders

Purple’s Reconciliation Vision  

Purple has a clear purpose - to start and shape conversations that matter. And few conversations matter more than reconciling
with Australia’s Aboriginal and Torres Strait Islander peoples.

The artistS

About the Artwork
- Yarning together

The Uluru Statement is an invitation from Aboriginal and Torres Strait Islander peoples to “Walk with us in a movement of the Australian people for a better future”. It calls for structural reforms including constitutional change to establish a Voice to Parliament enshrined in the Constitution.

As passionate communicators, we celebrate Aboriginal and Torres Strait Islander peoples’ art of storytelling and oral traditions - their stories of creation and culture, and knowledge about caring for Country passed down through generations.

Commitment to the Uluru
Statement from the Heart

Acknowledgement of Country 

Inspired by the passion and vision of Purple, this artwork is about yarning, exchanging knowledge and stories, listening and learning together.

Purple fully supports the implementation of the Uluru Statement and will contribute positively to related conversation ahead of a referendum on the Voice to Parliament.

Purple acknowledges the Whadjuk People of the Noongar nation as the Traditional Owners of the Land on which we operate, and we pay our respects to Elders, past and present.

March 2023 - March 2024

RECONCILIATION
ACTION PLAN

Artwork description

Like message sticks, Purple communicates important information, key messages and knowledge to the wider community.

The Noongar Chamber of Commerce and Industry (NCCI) is Australia’s first, nation-based chamber of commerce, and it advocates for all Aboriginal and Torres Strait Islander businesses, with a focus on Noongar businesses. It was established to build capacity and capability among the Aboriginal business sector, in particular ensuring economic benefit flows to the people of the Noongar nation, and all of Australia’s First Nations people living and working in Western Australia.

Purple has partnered with the NCCI since 2018. Most recently, following the exponential growth of the NCCI – now the fastest-growing chamber in the country – Cannings Purple and the NCCI revisited the partnership and forged a new agreement to support the NCCI in the development of its external communications capability.

Purple is proud of this partnership with the NCCI, to help communicate the stories of its members, and importantly, help to change the narrative in relation to Aboriginal people and their economic contribution – both past and present.

- Tim Milsom
  NCCI CEO

Our Partnerships: Making a real difference

“We are grateful for Purple’s continued support and belief in the Noongar Chamber of Commerce and Industry. It is thanks to partnerships like this that we can keep growing and supporting our members while we make systematic change to provide all Aboriginal and Torres Strait Islander people an equal opportunity for themselves and their families.”

RELATIONSHIPS.

Artwork description

These symbols represent
the important conversations
that are a hallmark of Cannings
Purple’s values.

In 2022, celebrating National Reconciliation Week was particularly poignant and purposeful for Purple and our people, as we had just embarked on developing our Reconciliation Action Plan.

We kicked off the week with a breakfast, bringing our team together to attend Reconciliation WA’s National Reconciliation Week virtual launch – featuring stories and interviews from around our vast State. 

Closer to home, we were delighted to hear from our colleague Justin Ware, a Consultant, and from Watjarri country. He shared the language he learned during his childhood with his Purple teammates.  

Each morning during the week, team members took turns to share their personal reflections, culminating with a contingent of Purple People taking part in Reconciliation WA’s Walk for Reconciliation in Mooro Kaarta (Kings Park). The curated walk highlighted and celebrated various aspects of the Noongar culture, art, music, dance, and storytelling.

We look forward to continuing to grow our team’s participation and engagement in this important week in our annual calendar, as we pause to celebrate progress towards reconciliation, and reflect on the work still to be done.

Artwork description

These symbols represent
the important conversations
that are a hallmark of Purple’s values.

National Reconciliation Week:
A time to celebrate and reflect 

RESPECT.

Artwork description

The central meeting place and yarning circles
are a safe place Purple provides to foster new connections, build respectful relationships and strengthen existing partnerships.

When Reconciliation WA (RecWA) engaged Purple to develop its website, we were delighted to be introduced to the team of local Aboriginal design company, Nani Creative and Nani’s artist, Kevin Wilson.

Importantly, collaborating with Kevin on the design of RecWA’s website allowed us to meet RecWA’s requirements through a culturally-sensitive lens. Working with Nani Creative ensured our team had a much finer understanding of the importance
of appropriate cultural consultation and, going forward, we are better equipped
to engage respectfully with Aboriginal and Torres Strait Islander businesses on other projects.

The engagement with Nani has also advanced our understanding of Aboriginal and Torres Strait Islander cultures, with our team better appreciating the intricacies of Aboriginal design, and the links between art and culture. We were reminded that Aboriginal and Torres Strait Islander design is not a one-size-fits-all approach – but is unique from region to region, and country to country. 

As part of our collaboration on this project, Nani consulted with several Aboriginal designers to ensure that the website we ultimately delivered to RecWA was reflective and respectful of Aboriginal and Torres Strait Islander people from across Western Australia, which was an important consideration for our shared client. 

The experience was rewarding, and we look forward to collaborating with Kevin and the team at Nani Creative on more projects.

Connecting clients to support Aboriginal businesses

OPPORTUNITIES.

For any queries in relation to Purple’s Reflect Reconciliation Action Plan please contact us on (08) 6314 6300 or
diversityandinclusion@purple.au

March 2023 - March 2024

THANK YOU