Chief Sales and Marketing Officer
Jaimie Godden
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The staged roll out of the brand will be completed with the launch of the new website in October 2023. From a starting position of confused, disparate product brands and a dated master brand no longer fit for purpose, INX is now positioned for strength with a modern brand, clear brand architecture and compelling company positioning.
With this critical foundation in place, the team is now refocusing on proactive marketing with integrated digital marketing and sales strategies being developed for each product.
Despite the challenges and the complexities of this project, the brand, marketing and collateral have been overwhelmingly well-received and integrated throughout the business.
While tracking of brand impact can be difficult this early, upon launch the brand exposure, supported by marketing activities, has been significant with some key results:
STRATEGY
"Led by Cannings Purple, our brand refresh project represented a huge milestone as we have been able to reposition our brand as a contemporary, global and scalable SaaS provider and support our growth into the future.
INX Software has a proud legacy of more than 20 years and today, we continue to service some of Australia’s – and the world’s – biggest companies. Cannings Purple has helped us modernise and simplify our brand, while demonstrating our evolution as a company.
We were extremely proud to go to market with this new brand and have received significant positive feedback from our existing client base and broader networks."
Scope of design assets
product brands created
animated sales presentation slides
microsites
brand elements created
collateral items created
hours of combined brand and collateral delivery
Brand visibility and awareness reaches a new height
targeted digital impressions
ads created
conference booth and collateral executions
months of print advertising
Integrated brand campaigns
Significant improvement in brand trust and new business
from 3.28%
Website conversion rate up
Direct demo enquiries up
increase
website goal completions